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December 30, 2009
It would not take a genius to guess you know what Twitter is. While the state of the economy is, at last, showing signs of recovering; driving new business and retaining customers continues to be a battle. Subsequently, marketers are working overtime with a host of strategies. Key amongst these, Twitter is winning a lot of new business
In case you have never thought about the business application of twitter, it’s time to give it a second look.
Of course, you may just be happy with your current social network outlets, and these work just fine and should be maintained. It doesn’t mean you couldn’t add another plum to your pudding.
However, the beauty of Twitter is in its ease of use; for readers and posters alike. Other than changing a few settings once creating your account, and the occasional background change; you can do everything from your tweet entry box.
Whether you wish to transmit to the world, to one particular follower, or simply urge somebody to post something; it can all be done from the tweet box. Nice, simple, clean.
Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly. If you have your own website or blog, you can also attract very relevant followers by posting a follow me on twitter button on it.
It would be challenging to come up with a company that could not get Twitter to work for them. I can of course think of certain areas where it would be most effective; professional writers, musicians, comedians; anybody that aims to entertain or inform. After all, Twitter is a social (entertaining) platform.
It is a great tool particularly for alerting your followers to breaking news, sudden changes in circumstances and even special deals. People like to feel wanted, and being on Twitter is showing your customers you care in many respects.
It would not be too risky of me to suggest other networking sites will come online, and is therefore not too risky to suggest Twitter will be superceded. Twitter will recede in popularity and use; but not for a good time yet. Twitter is here to stay for a while; growing stronger all the time.
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